Campaign: Zero Waste SF

San Francisco has taken a very active approach towards reuse and recycling. The City currently diverts about 80 percent of its waste from landfills – more than 1.5 million tons every year. For comparison, New York only diverts about 21 percent of its waste and Chicago is at about 10 percent.

Ultimately, San Francisco aims to reach zero waste. That means recycling, composting, reusing, and reducing consumption so that nothing goes to either the landfill or incineration.

In October 2018, San Francisco hosted a historic Climate Summit and San Francisco Department of the Environment launched a campaign to help educate City residents about the importance of using reusable products in their daily lives. I photographed this campaign, which appeared in local print and online media, on BART and MUNI, Buses, and other display locations around San Francisco.